James Swift is a seasoned Photographic Retoucher working internationally from his London office.

The son of two Retouchers, he learnt his craft by assisting his parents in the photographic lab in the heart of London by drum scanning film to retouch for international campaigns.

An early introduction to the world of advertising laid the foundations for what would become a life’s passion for creating beautiful story-driven imagery.

Today, James enjoys the honour of working with internationally recognised brands, photographers, and agencies, as well as highly regarded figures in the art sector.

He is driven by the love of developing trends in the industry, using his expertise in colour science and technology to get the best out of his images.

Some of the projects he has worked on include brands such as:

Channel 4, Transport For London, Amazon, Procter and Gamble, Gillette, and Barclays.